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PRODUCT POSITIONING

|Introduction

|Underlying Strategies

Relative Measurement

|Product Positioning Strategy Vs Core Competencies

|Types of Positioning

|Who Should  Attend...

Workshop Tasks Algorithm (Generic) ...

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Key / Definition:

 

Monitor: Oversees the overall process, required to provide top level strategic objectives as    required, performs a management role.

 

Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.

 

Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.

 

On Req: On Request membership defines a membership that is managed by the Product Manager.

|Related Procedures

The following interrelationship maps indicate; suggested content from other models/processes which may have influence or an effect on the analysis of the title process. The left-hand column indicates information or impact from the named process and the left-hand column indicates on completion of the process/analysis it may have an influence or effect on the listed processes.

 

Note: A complete set (professional quality) of PMM interrelationship cards are available to purchase - please contact us for further details.

 

|Strategic Business Models, Workshop Tools & Professional Resources

The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company.

PMM - Professional Support

Interactive Business Models

Perceptual Position Mapping

- Benchmarking up to 20 + 20 attributes .

Perceptual Position Mapping -

Positioning Emotional Benefit & Rational Performance (EBRP) - maximum of 20 + 20 attributes.

The Decision Analysis model can also be used as a simple Product Positioning Model - maximum of 10 attributions.