Perceptual Position Mapping – EBRP (20+20)

£22.00 excl. VAT

  • Practical and pragmatic mapping of ‘Emotional Benefit‘ and ‘Rational Performance‘ attributions
  • Powerful benchmarking, product positioning and value proposition in one model…
  • Visually impressive and compelling analysis rationale – up to ’20 + 20′ weighted attributions.
  • Up to 5 products/services can be benchmarked and accurately mapped.
  • Excellent for autonomous use or team learning / calibration workshops.
  • Identify ‘real’ competitive advantage opportunities and measurable KPI’s.
  • Present a powerful unique product / service position mapping with clarity.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

Perceptual Position Mapping – is a positioning model (for Products and Services) that enables us from a practical point of view describe and understand via 20 + 20 ’emotional benefit’ and ‘rational performance’ attributes of measurement. Each of the attributes can be individually weighted from a customer / user perspective which in turn enable us to represent an accurate resultant position. for maximum flexibility is not mandatory to use each of the 20 + 20 attributes of measurement, you can choose the number of critical measures (up to 40) used in the model, as and when required.

The model benchmarks individual product fit against a customer / stakeholder requirement. Each customer requirement comprising of up to 40 attributions of measurement ( split between Emotional Benefit and Rational Performance) is first weighted in terms of how important the attribution is from a customer perspective. Then each product (to be benchmarked) is checked against each attribute and a corresponding slider is positioned to represent the %  fit. After the individual products have been benchmarked a consolidation page then calculates the % weighted fit against the reference profile as generated by the Customer.

Methodology conceived and developed by; Steve Heron, IPM, 2008

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Perceptual Position Mapping – is an innovative positioning model which enables us to accurately understand/describe via 20 + 20 ’emotional benefit’ and ‘rational performance’ attributes. Each of the attributes can be individually weighted from a customer/user perspective which in turn enable us to represent the resultant position.

Please note: It is not mandatory to use each of the 20 + 20 attributes of measurement, you can choose the number of critical measures (up to 40) used in the model, as and when required.  

System Requirements

This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.

The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).



Installation and Security

This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.

Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.

How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.

a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example;

Workshop Operational Algorithm

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