Perceptual Position Mapping – Benchmarking

£22.00 excl. VAT

  • Unique Product Positioning.
  • Powerful Mapping / Benchmarking.
  • Compelling strategic rationale.
  • Identify a route to competitive advantage.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

The perceptual position model is a unique and comprehensive mapping / benchmarking tool that measures the Rational Performance and Emotional Benefit criteria of a product or service. The principles behind this model are based on the rationale that products/services are consumed in a given market and align to two primary deliverables; Rational Performance and Emotional Benefit.

How well the product/service meets the market requirement is directly related to how well the product is positioned in the mind of the customer against competing offers. If we describe the attributions of measurement we then have a tool/method to accurately map and identify a route to competitive advantage. This model enables you to use up to 40 attributes of measurement (20 + 20) and appropriately set the ‘importance’ of those attributions (mathematical ‘weight’).


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System Requirements

This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.

The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).



Installation and Security

This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.

Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.

How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.

a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example;

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