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MFP MATRIX (GE MATRIX,BOSTON, ...)
|Introduction
- Essential for Product Life Cycle Management
- Easily Produce the GE, BCG, Shell, Strategic Policy matrix
- Quick, Easy and compelling.
- For autonomous and/or group use
- Analyse up to 16 products/services at a time
- Strategic advice/comments provided for a given product position
MFP - Multi-Factor Positioning. This comprehensive but easy to use model is used to determine a 'products' life-cycle position and is an essential purchase for anyone involved in a 'strategic product management' position. Up to 16 products (or product groups) from a portfolio can be analysed using this model. If you require additional products this can be achieved by running a separate file in parallel. In addition the MFP model can also be used to analyse up 16 market segments against a given product. So once again the model can be run several times to cover different variations of situational analysis. Included in this model and to complement the derived positioning from the analysis, are suggested ways forward / strategic possibilities.
In common with all of our interactive business model series, this model can be populated by an individual and the 'strategic rationale' can be derived from that analysis and acted upon accordingly (this is very useful for determining the most sensitive attributes). However, this model comes into its own when used within a team /workshop environment, as subjective elements are aligned and calibrated by the team. ...everyone in that particular workshop aligns with the agreed situational positioning and the analysis that follows becomes more clear and aligned with strategic intent - very compelling indeed. This model is an excellent tool to discuss the core aspects of Life-Cycle management.
Included in this model is a collection of well known strategic matrices:
- BCG Matrix
- Strategic Policy Matrix
- GE Matrix
- Directional Policy Matrix
- Business Risk Matrix
|Who Should Attend
The following delegates / members of the Stakeholder Management Team (SMT) should attend the Competitive Benchmarking workshop.
Key / Definition:
Monitor: Oversees the overall process, required to provide top level strategic objectives as required, performs a management role.
Core: Defines the ‘Core’ team headed (chaired) by the Product Manager required to attend the workshop in alignment with the ‘Product Phase’. Membership is mandatory.
Sec. Mem: Secondary Membership defines an ‘on‐standby’ membership requirement and will depend upon the subject area, phase alignment and the project status. Membership is managed by the Product Manager.
On Req: On Request membership defines a membership that is managed by the Product Manager.
|Related Procedures
The following interrelationship maps indicate; suggested content from other models/processes which may have influence or an effect on the analysis of the title process. The left-hand column indicates information or impact from the named process and the left-hand column indicates on completion of the process/analysis it may have an influence or effect on the listed processes.
Note: A complete set (professional quality) of PMM interrelationship cards are available to purchase - please contact us for further details.
|Strategic Business Models, Workshop Tools & Professional Resources
PMM - Professional Support
Workshop Material
Interactive Business Models
More
