MFP Strategic Analysis – BCG / GE / Shell – Matrix Analysis

£35.00 excl. VAT


 

  • Essential for Product Life Cycle Management.
  • Easily Produce the GE, BCG, Shell, Strategic Policy matrix.
  • Quick, Easy and compelling modelling.
  • For autonomous (individual) and/or group use.
  • Analyse up to 16 products/services at a time.
  • Strategic advice/comments provided for a given product position.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

 

MFP – Multi-Factor Positioning. This comprehensive but easy to use model is used to determine a ‘products’ life-cycle position and is an essential purchase for anyone involved in a ‘strategic product management’ position. Up to 16 products (or product groups) from a portfolio can be analysed using this model. If you require additional products this can be achieved by running a separate file in parallel. In addition the MFP model can also be used to analyse up 16 market segments against a given product. So once again the model can be run several times to cover different variations of situational analysis. Included in this model and to complement the derived positioning from the analysis, are suggested ways forward / strategic possibilities.

In common with all of our interactive business model series, this model can be populated by an individual and the ‘strategic rationale’  can be derived from that analysis and acted upon accordingly (this is very useful for determining the most sensitive attributes). However, this model comes into its own when used within a team /workshop environment, as subjective elements are aligned and calibrated by the team. …everyone in that particular workshop aligns with the agreed situational positioning and the analysis that follows becomes more clear and aligned with strategic intent – very compelling indeed. This model is an excellent tool to discuss the core aspects of Life-Cycle management.

Included in this model is a collection of well known strategic matrices:

– BCG Matrix
– Strategic Policy Matrix
– GE Matrix
– Directional Policy Matrix
– Business Risk Matrix

Description

MFP – Multi-Factor Positioning. This comprehensive model is used to determine the ‘products’ life-cycle position and is an essential purchase for anyone involved in a ‘strategic product management’ position.

Included in this model is a collection of well known strategic matrices:

– BCG Matrix
– Strategic Policy Matrix
– GE Matrix
– Directional Policy Matrix
– Business Risk Matrix