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USER / CUSTOMER CENTRED SOLUTION FRAMEWORK
The Step by Step Process of the User / Customer Centred Design Framework
1. Understand
- Target Market / Strategic Alignment
- User Observation - Gemba
- User Persona's
- UX Journey Mapping
- Task Action Analysis
- Stakeholder Interviews / Reviews
- Pains and Gains Analysis
2. Understand
- Reconnaissance (Situational Intelligence) is a
- Strategic Intent Alignment
- Create UX Journey Map
- Task Action Description
- Stakeholder Interviews / Reviews
- Competitor Benchmarking
- Customer Pains and Gains Analysis
- Problem Definition
3. Explore
- Ideation and Creativity - Innovation
- Technology Road - Mapping
- Solution Hypothesis / Strategic Alignment
- Benchmarking / P.Positioning Review
- Solution Conformance 'Simplicity'
- Task Action Description
- User / Strakeholder / Cust. Interviews
- Product Screen
4. Explore
- Strategic / Commercial Viability
- Task Action Analysis
- Stakeholder Interviews / Reviews
- Ideation and Creativity
- Idea Management
- Benchmarking / Positioning Review
- Kano Mapping
5. Create
- Developemnt Processes
- Prototype Test Reviews
- Market Research & Intelligence
- Stakeholder Interviews / Reviews
- Benchmarking / Positioning Review
- Conformance Review
- Testing Feedback and (Media) Reviews
6. Create
- Market Research & Intelligence
- Stakeholder Interviews / Reviews
- Testing Feedback and Media Reviews
- Benchmarking / Positioning Review
- Social Media / FAQ's
- Problems / Weaknesses / Support
- Beta Test Views and Reviews
- 'Launch' Programme
7. Observe
- Deliver / Launch
- Look and Listen...
- Stakeholder Interviews / Reviews
- Feedback and Media Reviews
- FAQ's
- Problems / Weaknesses / Support
- Feature and Benefit Analysis / Review
- Continuous Improvement
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The ability to understand, hypothesise and develop Creative Solutions is directly related to a measured balance of 7 Key Attributes.
Creative Culture
|Business Planning Frameworks - Professional Support
