SWOT Analysis Model

£35.00 excl. VAT


 

 

  • Modern interactive SWOT Analysis – Content KPI’s and analysis in one place.
  • Visual (SWOT matrix plots) compelling analysis with an clear attractive output.
  • Strategic help comments / suggestions – describe analysis position.
  • 15 Attributions / descriptors per category.
  • Use model to identify business / product  KPI’s and critical success factors.
  • Unique ‘Internal’ and External’ viewpoints (Market Attractiveness / Competitive Position).
  • Threats conclude as a Risk assessment matrix – Severity Vs Probability.
  • Multidisciplinary Team / Workshop friendly – Motivational and Inspiring.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

 

This unique interactive model captures both ‘internal’ and ‘external’ attributes from the commercial environment – traditionally described and known as a ‘SWOT Analysis’ this model takes the process to the next level, whereby a ‘risk assessment’ becomes an integrated part of the analysis. The model enables appropriate analysis of the compiled Strengths, Weaknesses, Opportunities and Threats which in turn leads, in part, to the formulation of a Product / Service strategy.

This simple but highly effective interactive model guides the multidisciplinary team (if required) through a modern approach to SWOT Analysis with added efficiency and effectiveness – results from this model can then be interactively presented live to executives for added calibration – results are most compelling and professional.

Description

SWOT Analysis is a methodology to capture ‘internal’ and ‘external’ attributes from the commercial environment. Appropriate analysis of the compiled Strengths, Weaknesses, Opportunities and Threats will lead in part to the formulation of a product strategy. SWOT Analysis as a process is recognised as a ‘true marketing classic’ and a traditional methodology to capture ‘internal’ and ‘external’ attributes from the business and commercial environment. However from our experience it is one of the most ‘misused’ / ‘interpreted’ models of all, even the seasoned strategic planner has put their own interpretation on how to conduct the actual analysis.

If reference points have not been communicated /agreed prior to a workshop the resultant analysis very quickly becomes confused and often meaningless. This is where the Interactive SWOT Analysis model comes into its own. …everyone involved sings from the same hymn sheet, not only that they buy in to the problems and opportunities, become inspired and creative.

This simple but highly effective interactive model guides the team through the SWOT process with added efficiency and effectiveness.