Product Marketing Mix Analysis – 4 Core Elements

£35.00 excl. VAT


 

  • A marketing classic with a modern twist.
  • Ability to set your own marketing KPI’s.
  • 4P’s Marketing Mix Screen.
  • Profile up to 5 Products against – 4P’s and 20 Attributes.
  • Easy to use – Pragmatic and visually attractive marketing 4p’s analysis.
  • Can be used as a regular check/screen on your portfolio.
  • Autonomous and/or group workshop.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

A marketing classic that has indeed stood the test of time. For many years it has been regarded as the core principles of marketing. It remains an extremely useful way of understanding the dynamics and critical success factors around successful products and corresponding ‘management’.

This model uses appropriate attributes to describe a collective of marketing elements (4 P’s), these can be changed at any time as required. Attributes can be weighted accordingly and presented against other products (up to 5) in a portfolio. In total, 20 attributes can be measured/monitored across the 4P’s, but all of these can be changed for your own KPI’s to be measured.

In the final analysis, each element is presented as a weighted % fit to a preordained importance target, this in turn is presented in visual form via radial charts. The presentation is most suitable for executive boardroom use.

Description

Product Marketing Mix – The marketing 4 P’s

A marketing classic that has indeed stood the test of time. It remains an extremely useful way of understanding the dynamics and critical success factors around successful products and corresponding ‘management’.

This model uses appropriate attributes to describe a collective of marketing elements (4 P’s), these can be changed at any time as required. Attributes can be weighted accordingly and presented against other products (up to 5) in a portfolio.

The output is a weighted % fit to an expected target, this, in turn, is presented in a visual form via radial charts.