Product Marketing Mix Analysis – 4 Core Elements

£22.00 excl. VAT


  • A marketing classic with a modern twist.
  • Ability to set your own marketing KPI’s.
  • 4P’s Marketing Mix Screen.
  • Profile up to 5 Products against – 4P’s and 20 Attributes.
  • Easy to use – Pragmatic and visually attractive marketing 4p’s analysis.
  • Can be used as a regular check/screen on your portfolio.
  • Autonomous and/or group workshop.
  • Easy integration with your own Spreadsheets / Workbooks.
  • Download, install and use immediately after purchase.

A marketing classic that has indeed stood the test of time. For many years it has been regarded as the core principles of marketing. It remains an extremely useful way of understanding the dynamics and critical success factors around successful products and corresponding ‘management’.

This model uses appropriate attributes to describe a collective of marketing elements (4 P’s), these can be changed at any time as required. Attributes can be weighted accordingly and presented against other products (up to 5) in a portfolio. In total, 20 attributes can be measured/monitored across the 4P’s, but all of these can be changed for your own KPI’s to be measured.

In the final analysis, each element is presented as a weighted % fit to a preordained importance target, this in turn is presented in visual form via radial charts. The presentation is most suitable for executive boardroom use.

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Description

Product Marketing Mix – The marketing 4 P’s

A marketing classic that has indeed stood the test of time. It remains an extremely useful way of understanding the dynamics and critical success factors around successful products and corresponding ‘management’.

This model uses appropriate attributes to describe a collective of marketing elements (4 P’s), these can be changed at any time as required. Attributes can be weighted accordingly and presented against other products (up to 5) in a portfolio.

The output is a weighted % fit to an expected target, this, in turn, is presented in a visual form via radial charts.

System Requirements

This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.

The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).

 

 

Installation and Security

This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.

Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.

How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.

a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example; youremail.com-1243

Workshop Operational Algorithm

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