Product Marketing Mix – The marketing 4 P’s
A marketing classic that has indeed stood the test of time. It remains an extremely useful way of understanding the dynamics and critical success factors around successful products and corresponding ‘management’.
This model uses appropriate attributes to describe a collective of marketing elements (4 P’s), these can be changed at any time as required. Attributes can be weighted accordingly and presented against other products (up to 5) in a portfolio.
The output is a weighted % fit to an expected target, this, in turn, is presented in a visual form via radial charts.