PEST Analysis Model

£34.00 excl. VAT

  • Easy to use – Compelling visual results
  • Built in Analysis for each element
  • Strategic Impact Analysis against the Market Environment
  • Comprehensive market environment mapping
  • Autonomous and/or Team workshop use
  • Download, install and use immediately after purchase.

PEST Analysis is considered a ‘marketing classic’ and is used for primarily for mapping the marketing environment/understanding the dimensions of the ‘marketing environment’.
PEST analysis (also known as PESTEL when extended with eco and legal elements) is part of a ‘situational analysis’ activity and is an essential model for understanding Political, Economic, Social, and Technological attributions.

This innovative business model fundamentally follows the traditional PEST principles, but with some important additions/interpretations. It now takes the analysis to the next level, enabling us to pragmatically capture the multi-dimensional aspects of the market environment, with the added ability to add an appropriate weight to each attribute and then consider whether it has a positive or negative impact / affect on the business itself – simple but incredibly effective. Working autonomously or as part of a team, the visual representation of the marketing environment is simply stunning and typically results in the immediate understanding of key issues and opportunities thereafter.

The PEST process itself is used to determine the overall level of ‘commercial risk’ the business is potentially going to be subjected to (on a per market segment basis) and whether that risk is too great for the company to compete. Using this interactive model the exercise will be completed with efficiency and effectiveness. An accurate strategic decision can then be made accordingly.

Needless to say, this is an important addition to the strategic planners’ toolkit and as such is ideally suited to anyone tasked with strategic thinking exercises/plans.

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Description

PEST Analysis – Visual Mapping

A marketing classic, for understanding the dimensions of the ‘marketing environment’.

PEST analysis (also known as PESTEL) is part of a ‘situational analysis’ activity and is an essential model for understanding Political, Economic, Social, and Technological attributions.

This innovative interpretation moves things to the next level, enabling us to capture multi-dimensional attributions of the market environment with the added ability to appropriate weight each attribute and align with a positive or negative effect on the business. The output of the model is used to determine the overall level of ‘commercial risk’ the business is being subjected to on a per market segment basis.

 

 

 

System Requirements

This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.

The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).

 

 

Installation and Security

This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.

Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.

How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.

a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example; youremail.com-1243

Workshop Operational Algorithm

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