PEST Analysis – Visual Mapping
A marketing classic, for understanding the dimensions of the ‘marketing environment’.
PEST analysis (also known as PESTEL) is part of a ‘situational analysis’ activity and is an essential model for understanding Political, Economic, Social, and Technological attributions.
This innovative interpretation moves things to the next level, enabling us to capture multi-dimensional attributions of the market environment with the added ability to appropriate weight each attribute and align with a positive or negative effect on the business. The output of the model is used to determine the overall level of ‘commercial risk’ the business is being subjected to on a per market segment basis.