PEST Analysis Model
£35.00 excl. VAT
- Easy to use – Compelling visual results.
- Built in Analysis for each element.
- Strategic Impact Analysis against the Market Environment.
- Comprehensive market environment mapping.
- Autonomous and/or Team workshop use
- Download, install and use immediately after purchase.
PEST Analysis is considered a ‘marketing classic’ and is used for primarily for mapping the marketing environment/understanding the dimensions of the ‘marketing environment’.
PEST analysis (also known as PESTEL when extended with eco and legal elements) is part of a ‘situational analysis’ activity and is an essential model for understanding Political, Economic, Social, and Technological attributions.
This innovative business model fundamentally follows the traditional PEST principles, but with some important additions/interpretations. It now takes the analysis to the next level, enabling us to pragmatically capture the multi-dimensional aspects of the market environment, with the added ability to add an appropriate weight to each attribute and then consider whether it has a positive or negative impact / affect on the business itself – simple but incredibly effective. Working autonomously or as part of a team, the visual representation of the marketing environment is simply stunning and typically results in the immediate understanding of key issues and opportunities thereafter.
The PEST process itself is used to determine the overall level of ‘commercial risk’ the business is potentially going to be subjected to (on a per market segment basis) and whether that risk is too great for the company to compete. Using this interactive model the exercise will be completed with efficiency and effectiveness. An accurate strategic decision can then be made accordingly.
Needless to say, this is an important addition to the strategic planners’ toolkit and as such is ideally suited to anyone tasked with strategic thinking exercises/plans.
PEST Analysis – Visual Mapping
A marketing classic, for understanding the dimensions of the ‘marketing environment’.
PEST analysis (also known as PESTEL) is part of a ‘situational analysis’ activity and is an essential model for understanding Political, Economic, Social, and Technological attributions.
This innovative interpretation moves things to the next level, enabling us to capture multi-dimensional attributions of the market environment with the added ability to appropriate weight each attribute and align with a positive or negative effect on the business. The output of the model is used to determine the overall level of ‘commercial risk’ the business is being subjected to on a per market segment basis.