Idea ‘Screen’ and ‘Development’.
This model provides a quick and easy way to screen your ideas in a clear and pragmatic way. Individual ideas can then be stretched and adapted leading to a continuous stream of new ideas. Simple but extremely effective.
The idea management model can be used as a standalone or part of the integrated set. The following table indicates the other processes and tools that are directly associated with the interdependencies. Inputs from feeding the model and once completed are outputted to other named processes:-
The Idea Management model provides a quick and easy way to log, screen and generate further ideas. Simple but really effective. It can be used from an autonomous point of view or within a multidisciplinary team in a creative workshop. This model will accept up to 30 ideas in one creative session – If more ideas are generated another file could be created and run in parallel.
After your ‘ideas’ have been logged the screening process begins this is a process of moving sliders to the appropriate position. The first screen is Idea Attractiveness (from a customer perspective – low to high attractiveness) The second screen is the Innovative Position (from an internal perspective – low to high strategic fit). The third and fourth screen is fundamentally an Ansoff screen. The resultant position of the two matrix sets will determine which idea is passed forward for further study or selection. Additional stretch matrices in the form of ‘WWWWWH’, interdependencies matrix, Segmentation Analysis and ‘SCAMPER’ are embedded processes that potentially develop more ideas in an iterative loop process.