Idea / Creative Management

£35.00 excl. VAT

  • Pragmatic management and screening of ideas
  • Most suitable for creative workshop use
  • Autonomous / creative team use
  • Includes comprehensive screening matrices
  • Integrated Ansoff Matrix analysis
  • Idea stretching and generation methods
  • Download, install and use immediately after purchase.

The Idea Management model provides a quick and easy way to log, screen and generate further ideas. Simple but really effective. It can be used from an autonomous point of view or within a multidisciplinary team in a creative workshop.  This model will accept up to 30 ideas in one creative session – If more ideas are generated another file could be created and run in parallel.

After your ideas have been logged the screening process begins this is a process of moving sliders to the appropriate position. The first screen is  Idea Attractiveness (from a customer perspective – low to high attractiveness) The second screen is the Innovative Position (from an internal perspective – low to high strategic fit). The third and fourth screen is fundamentally an Ansoff screen. The resultant position of the two matrix sets will determine which idea is passed forward for further study or selection. Additional stretch matrices in the form of ‘WWWWWH’, interdependencies matrix , Segmentation Analysis and ‘SCAMPER’ are embedded processes that potentially develop more ideas in an iterative loop process.

 

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Description

Idea ‘Screen’ and ‘Development’.

This model provides a quick and easy way to screen your ideas in a clear and pragmatic way. Individual ideas can then be stretched and adapted leading to a continuous stream of new ideas. Simple but extremely effective.

The idea management model can be used as a standalone or part of the integrated set. The following table indicates the other processes and tools that are directly associated with the interdependencies. Inputs from feeding the model and once completed are outputted to other named processes:-

The Idea Management model provides a quick and easy way to log, screen and generate further ideas. Simple but really effective. It can be used from an autonomous point of view or within a multidisciplinary team in a creative workshop. This model will accept up to 30 ideas in one creative session – If more ideas are generated another file could be created and run in parallel.

After your ‘ideas’ have been logged the screening process begins this is a process of moving sliders to the appropriate position. The first screen is Idea Attractiveness (from a customer perspective – low to high attractiveness) The second screen is the Innovative Position (from an internal perspective – low to high strategic fit). The third and fourth screen is fundamentally an Ansoff screen. The resultant position of the two matrix sets will determine which idea is passed forward for further study or selection. Additional stretch matrices in the form of ‘WWWWWH’, interdependencies matrix, Segmentation Analysis and ‘SCAMPER’ are embedded processes that potentially develop more ideas in an iterative loop process.

 

System Requirements

This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.

The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).

 

 

Installation and Security

This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.

Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.

How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.

a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example; youremail.com-1243

Workshop Operational Algorithm

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