Ansoff Matrix Analysis – Easily and accurately produce a visual representation of a traditional marketing matrix progression of risk in 2 dimensions representing a level of ‘Product’ and ‘Market’ Familiarity. The resultant position represents the degree of commercial risk the product/service is putting on the company. As such, there is a direct relationship with product forecasting.
The model as understood, first developed by H. Igor Ansoff was a mathematician with an expert insight into business management. The Ansoff Matrix has four alternatives of marketing strategies; Market Penetration, Product Development, Market Development, and Diversification.
However, as published in many marketing books the ‘Ansoff’ matrix since the original publication circ. 1960, it is often described in its simplistic form whereby it fundamentally leads managers to believe there is a Boolean flip between each quadrant. So when it comes to the strategic analysis, incorrect conclusions could be made quite easily. Furthermore, this interpretation promotes a black or white strategic approach, which may not be the case. This model follows a much more structured approach when it comes to the derived position on the matrix itself…
The Product and Market dimensions are broken down into 6 attributes (which can be modified if required) per category meaning overall we measure 12 attributions (6 + 6) which are then weighted in terms of their relative importance. Up to 16 Products / Services can be entered into this model, as such a comprehensive positioning map can be produced detailing the degree of commercial risk each product (within a portfolio) has on the company – Furthermore each plot can have a third dimension whereby the size of the plot itself can represent Revenue / Profit/ Volume. Overall this is an extremely useful strategic planning tool and offers a compelling presentation to support your strategic rationale.
This software is distributed as a standard WinZip file which contains a ‘.exe’ (executable) file format and requires a suitable Windows based operating system and ‘full’ version of Microsoft Excel (macro enabled) installed and operational on your PC / Mac.
The application (interactive model) will run on 32-bit and 64-bit versions of MS windows and Excel (inc. office 365).
Installation and Security
This interactive model produces secure files that automatically run on MS Excel. The files produced include specific programming (VBA) which in turn has been thoroughly checked for the presence of any viruses /malware / malicious code by; Symantec Norton Antivirus. The distribution file for this software is a .exe file (executable) and includes an embedded ‘signed’ digital certificate for complete authenticity and integrity. Digital signing is based on Microsoft Authenticode technology and ensures that the software is completely genuine – If the software is not genuine or has been tampered with, the operating system and or antivirus program will trigger an appropriate message.
Furthermore, after you install the programme, it will automatically become hardware locked to the computer it was installed upon and any files produced thereafter will once again be hardware locked.
How to install the product after purchase – The following instructions will also be given as part of the order confirmation process.
a) Download and install the program zip file using the secure URL Link.
b) Unzip the file and install the .exe file – double click and follow on-screen instructions.
c) Once the program has been installed, select it from your main program menu (under Arcturus7 Business Models) and follow the ‘on screen’ instructions.
d) You will be prompted for an ‘Unlock Token’ the first time you run the program.
e) To ‘unlock’ the software, please enter your email address followed by a dash ‘-‘ and your Order Number for example; youremail.com-1243